Before You Integrate: What You Need to Know About Shopify's GA4 Release
Missing several GA4 ecommerce events:
view_item_list
select_item
add_to_wishlist
view_cart
remove_from_cart
add_shipping_info
add_payment_info
refunds
Purchase events are missing coupon codes
The built-in integration doesn't send Customer IDs with purchase events, making GA4’s cross-device tracking of customers far less reliable, in particular the User Acquisition (or first touch) report.
Integration is clients-side only (no server-side events)
Purchase events do not fire on upsell pages, and do not send the correct revenue amount for upsell purchases on the confirmation page.
Conclusion
Shopify’s built-in GA4 integration is good for normal stores having 10 orders per week, that don’t need to do advanced work with their GA4 data.
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