GA4 Implementation for Shopify - 95% Backend Match Rate SCOPING OF THE SITE We scoped the website in order to create a measurement plan. MEASUREMENT PLAN Conversion points to implementable GA4 events. DATALAYER CODES We also implemented GA4 eCommerce dataLayer codes for accurate tracking. Implementing tags in GA4 Mapped GA4 events to the dataLayer events in order to track all the eCommerce funnel steps. QA & REPORTING We ensured that tracking was done accurately by comparing revenue figures with the backend and ensured 95% match rate. Ready to become the next success story? Let’s Work TogetherEnter your website details now to receive a FREE GA4 Audit! Email * Website http:// Thank you! Our Shopify Code Book a Meeting Our Expertise & Partnerships