Bounce Rate in Google Analytics 4
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If you’ve started using Google Analytics 4 (GA4), you’ve probably noticed that the bounce rate metric is missing from your reports, but following the significant outcry, Google eventually added it.
In this blog post, we will discover the following topics:
Table of contents
Let's get started!
What is Bounce Rate?
The percentage of visitors that arrive on a page but leave without taking any action is known as the bounce rate.
Google defines bounce rate as follows:
“Bounce rate is single-page sessions divided by all sessions or the percentage of all sessions on your site in which users viewed only a single page and triggered only a single request to the Analytics server.”
In order to comprehend the bounce rate in Google Analytics 4 (GA4), let's first examine what the bounce rate in Universal Analytics is:
Bounce Rate in Google Universal Analytics (UA)
Bounce Rate is the percentage of sessions that contain a single page view on your website. Bounced users are those who only visited and viewed one page.
Bounce Rate in Google Analytics 4
In terms of bounce rate, a session is said to be bounced if none of the following occur:
A visitor stays at least 10 seconds on a page
Completed any conversion event
A session consists of at least 2 pageviews
Bounce rate (GA4) is the inverse of Engagement rate. Let's examine what an engagement session is now.
Engagement rate in GA4
The percentage of sessions GA4 defines as "engaged" is the engagement rate.
If a session satisfies any of the following criteria, Google considers it engaged:
Had two or more views/pageviews
Had one or more conversion events
Lasted 10 or more seconds
How do you calculate the bounce rate in GA4?
In Google Analytics 4 (GA4) we calculate the bounce rate by dividing the number of bounces (non-engaged sessions) by the number of sessions.
Bounces(non-engaged session)/Sessions x 100 = Bounce Rate %
A high engagement rate and a low bounce rate are ideal.
Where to find Bounce Rate in GA4?
In contrast to Universal Analytics, GA4 reports do not immediately display the bounce rate. To see the results, you would need to build a custom report.
1. Click to Reports on the left.
2. Click the pencil symbol in the top-right corner (Customize report).
3. Click Metrics in the right sidebar to start.
4. Select Add metric, then search for Bounce rate again and click apply.
5. Don't forget to click the "Save" button if you want this change to stick.
That's all, then! you have now included a bounce rate in the default report.
Final Thought
In summary, the bounce rate in GA4 is essentially the opposite of the engagement rate, and both metrics are important for determining whether and how users interact with your website.
If you find this tutorial helpful, Let us know in the comments below!
