Don't Let Google Set Up GA4 properties For You?
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If you've recently logged into Google Analytics, you may have noticed a notification informing you that a Google Analytics 4 (GA4) property would be created automatically in your account.
The notification below may have already appeared in your Universal Analytics (UA) view:
The only way to prevent this automatic creation was to opt out on or before February 28, 2023.
Should you opt out?
We believe YES.
And if not, Don't Panic!
If Google has already auto-migrated your Google Analytics, we have a method to assist you in cleaning it up and configuring GA4 properly.
Why you should opt out of auto migration?
The automated migration process could be a great solution for businesses that utilize Universal Analytics for the most elementary built-in tracking such as page views, users, traffic sources, etc.
But you should convert to Google Analytics 4 right away and adjust the setup as necessary if you want to guarantee reliable tracking and analysis of their marketing efforts. As there are some problems associated with automatic migration.
Here are a few reasons:
Automatically created Google Analytics 4 properties contain only basic features
You will experience the same issues with your GA4 setup if there is a problem with your current UA setup.
You require more platform integrations. Only a Google Ads integration is part of the automated migration.
If you want the finest configuration that makes use of all features, we advise creating a manual GA4 migration.
You don't need to worry if you are confused with all these updates. Our advice would be, don't rely on luck by letting Google decide what matters most to your company.
Contact us, if you require assistance with GA4 migration or any other analytics-related issues.
