Google Analytics 4 Landing Page Report
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You would be aware that the sunsetting of Universal Analytics will happen soon and it is evident that the future of analytics is GA4.
Contact us, if you require assistance with GA4 migration or any other analytics-related issues.
Initially, the Landing Page Report was missing from GA4.
However,
On Dec 13th, Google announced that GA4 will now include a landing page report. For analytics experts who are already aware of Google's landing page information from Universal Analytics, their comeback is promising.
In this blog, we will discuss the importance of landing pages and how to find out landing page reports.
What is a Landing page report in GA4?
Landing pages are essentially just one HTML page with some content. The purpose of a landing page is to give visitors quick access to essential information before they go further into your website. Frequently, people click on a digital ad to arrive at these pages. The GA4 landing page report provides a thorough examination of user interactions depending on the metrics you select.
If you are acquainted with UA, you will recall that their landing page report was produced automatically. On the other hand, in GA4, it is not automatic.
A sneak preview of the new landing page report is shown below:
How to access the landing page report in Google Analytics 4?
The ability of the GA4 landing page to swiftly evaluate the success of the landing page against metrics required for making quick decisions is one of its most useful features.
Follow these instructions to create your own landing page report in GA4.
Go to GA4 -> select “Life Cycle” -> click on “Engagement” -> Select the “Landing Page” report
Some of the key metrics that you can track in the Landing Page report include:
average engagement time per session
conversions
new users
views
total revenue
Final Thoughts
A vital component of any analysis is the landing page report.
By analyzing the data in the Landing Page report, you can identify which landing pages are performing well and which ones need improvement.
You can also optimize your landing pages to improve user experience, increase conversions, and achieve your business goals.
That's all for today, everyone! Comment here and let us know how you found this article useful.
