Top 10 reports of GA4 for Marketers
Estimated Reading Time: 9 mins
What is GA4?
Google Analytics 4 (GA4) is the latest version of Google Analytics, which is designed to provide a more accurate and complete picture of a user's interactions with a website or app.
A quick overview of what we’ll cover:
Table of Contents
Why should marketers use Google Analytics Reports?
The Google Analytics Report will help you to understand how people interact with your business online, including where they're coming from and what actions they take when visiting.
However, GA4 can be pretty overwhelming at first and if you don't know how to use it correctly then you'll never get the data/information you need and that's exactly what I will show you in this post through 10 different reports related to GA4.
1. Traffic Acquisition Report
To get to this report, go to Reports → Acquisition → Traffic acquisition
Traffic Acquisition Reports in GA4 offer details on how users discover and access a website or app. These statistics can assist website owners in understanding the sources of their traffic, such as the channels that bring in the most users.
These are a few examples of the channels that these reports might cover:
Organic Search: traffic that comes from search engines like Google or Bing.
Direct: traffic that comes directly to the site by typing the URL into the browser or clicking on a bookmark.
Referral: traffic that comes from other websites that have links to the site.
Social: traffic that comes from social media platforms like Facebook or Twitter.
Paid Search: traffic that comes from paid advertising on search engines.
Email: traffic that comes from email campaigns.
You may determine which channels are bringing the most worthwhile traffic to your website by studying the data in these reports, and you can alter your marketing approach appropriately.
2. Customer Behavior Report
GA4 doesn't have a behavior flow report. Instead, you can use your exploration templates to follow your user's journey. Use your funnel exploration report to track a predetermined path or your path exploration for free-form tracking
To get this report, submit your details here
You can improve the user experience and find areas for improvement to raise engagement and conversion rates by examining the data in these reports.
3. Site Speed Report
The Site Speed Report provides a top-level overview of your site's load time on desktop and mobile devices. It will also show what percentage of visitors are experiencing low-performing pages.
Some examples of the data that may be included in the Site Speed reports of GA4 are:
Speed metrics by browser
Speed metrics by page
Speed metrics by device
Page load time
Sadly, GA4 does not offer the report that was available in Universal Analytics(GA3). However, using tools like Google Tag Manager or Big Query, this report can be reproduced in GA4.
To get this report, submit your details here
4. Google Search Console
The Google Search Console is a tool offered by Google that you can use to analyze your site's listings and get information about where Google finds your site, how it may be displayed in search results, and more.
Google Search Console is a separate tool from Google Analytics 4, but it can be used in conjunction with GA4 to gain a more complete understanding of a website's performance.
There are two major sections to GA4’s Search Console reports that you can use to track your search performance with Google.
Google Organic Search Traffic Report
You may observe how consumers and clients visit your website using Google Organic Search Traffic. The organic search traffic tab tracks which landing pages Google searches feed your users into.
Queries Report
You can examine how users are coming to your site from Google Search in the report's Queries section of the Search Console. You can see from queries what keywords people are using to find your website on Google.
However, you should be aware that Search Console reports are not active by default and your team needs to connect them.
5. Conversion Report
Engagement —> Conversions: Event name
The Conversion report in offers details on how people connect with important actions on a website or app, like making a purchase, filling out a form, or e-commerce transactions.
Data that might be included in the Conversion report includes, for instance:
Ecommerce transactions
Event-based conversions
Goal conversions
6. Goals Report
The Goals report in GA4 offers details on how effectively a website or app is accomplishing particular goals. These objectives can be created in GA4 and can target behaviors like buying something, filling out a form, or visiting a certain website.
Some examples of the data that may be included in the Goals report in GA4 include:
Goal Conversion Rate: The percentage of sessions in which a goal was completed.
Goal Completions: The number of times a goal was completed on the site.
Goal Value: The value assigned to each goal completion, which can be used to calculate the total value of all goal completions.
An additional configuration is required in order to generate this report. Get yours now by submitting your details here.
7. Audience Report
Demographics —> Demographics overview
The Audience Report in Google Analytics is a potent tool to help you better understand your visitors. This report provides insights into your website visitors, including demographics, interests, and behavior.
Your marketing and engagement efforts can be improved by using this report to segment your audience and understand how various user demographics interact with your website or app.
8. Real-time Report
Real-time Report provides real-time data on the users currently on your website, including their location, the pages they are viewing, and the actions they are taking.
This report can be accessed from the GA4 home screen.
9. Event Report
Reports -> Engagement -> Events: Event Name
Event reports allow you to track and analyze user interactions on your website, such as button clicks, form submissions, and page views. These reports can help you understand how users interact with your website and identify areas for improvement.
To access event reports in GA4, you will need to set up events on your website and then navigate to the "Events" section in your GA4 property.
10. E-commerce Report
Reports -> Monetization -> Ecommerce purchases
It includes e-commerce reporting capabilities that allow you to track and analyze key metrics related to your online sales.
To set up e-commerce reporting in GA4, you will need to enable e-commerce tracking on your website. Once e-commerce tracking is set up, and property tracking is in place, you will start seeing all the purchase related information.
Final Words
And that's it!
We have covered the top 10 reports available in GA4 for marketers.
If you’re looking for assistance to create Google Analytics reports contact us now. We’ll help you automate your reports for your clients.
What do you think about these reports? We genuinely want to hear that. As always, feel free to use the comments area!
