GDA vs DV360

We all know advertising is crucial in today, and if you're unsure where to start for your brand, you must understand the distinctions between Google Display Ads and DV360.

In this blog we will give you a quick comparison between these two platforms.

What is Google Display Ads?

Display ads are those that appear alongside articles, videos, or websites that users browse.

It is Google’s ad network accessed via Google Ads.

What is Display & Video 360?

Display & Video 360 (DV360) is Google’s Demand Side Platform (DSP) providing the technology that allows advertisers to bid and buy inventory directly from publishers or ad exchanges outside of Google’s own network.

Which is better?

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Google Display Ads

• Audiences

  • Google ads retargeting pixel

  • Analytics remarketing lists

  • Customer match (CRM data uploads) for Gmail

  • Similar audiences, prioritising greater similarity

• Ads

  • Image ads

  • Expanded text ads

  • Responsive ads

• Automation

  • Bid adjustments (upweight +900% and downweight -90%)

  • Automated bidding: 

  ◦ Enhanced CPC

  ◦ Target CPA

  ◦ Target ROAS

  • More granular time of day bidding options

• Additional Features

  • CPC bidding

  • New features rolled out to GDN first

  • Smart Display Campaigns

  • Gmail targeting

  • Customisable targeting options

Final Words

Now, you know the major difference between these two.

But,

Which should you use for your business?

It's difficult to know what is best for your brand's marketing goals without doing some research. You must take into account the bigger picture in terms of campaign objectives and your brand's digital strategy when choosing the ideal platform to use.

In this case, if you want a professional help please Connect with us. We would happy to assist you.

DV360

• Audiences - DV360

  • Campaign Manager floodlight pixels (with u variable granularity)

  • Google Analytics 360 remarketing lists

  • Similar audiences option to select greater similarity or greater reach

• Ads - DV360

  • Rich media creative

  • Testing through Campaign Manager integration

• Automation - DV360

  • Bid multipliers (upweight between 0.1 and 10 times)

  • Automated bidding: 

  ◦ Meet/beat CPC or CPA

  ◦ Max CPM

  ◦ vCPM

  • Enhanced automation pool opt in/out

• Additional Features - DV360

  • Efficiently and safely reach users at scale

  • Extensive audience buying capabilities

  • Insights-based reporting

  • Consolidated workflow across the GMP