GDA vs DV360
We all know advertising is crucial in today, and if you're unsure where to start for your brand, you must understand the distinctions between Google Display Ads and DV360.
In this blog we will give you a quick comparison between these two platforms.
What is Google Display Ads?
Display ads are those that appear alongside articles, videos, or websites that users browse.
It is Google’s ad network accessed via Google Ads.
What is Display & Video 360?
Display & Video 360 (DV360) is Google’s Demand Side Platform (DSP) providing the technology that allows advertisers to bid and buy inventory directly from publishers or ad exchanges outside of Google’s own network.
Which is better?
Final Words
Now, you know the major difference between these two.
But,
Which should you use for your business?
It's difficult to know what is best for your brand's marketing goals without doing some research. You must take into account the bigger picture in terms of campaign objectives and your brand's digital strategy when choosing the ideal platform to use.
In this case, if you want a professional help please Connect with us. We would happy to assist you.