GA4 Upgrade: Why is it essential to be on GA4 in today’s digital world

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It has been a hot topic since a while within the digital enthusiasts and a debatable topic on why should you consider upgrading or at-least implement GA4 - Google Analytics 4 in addition to Universal Analytics.

Although it may take some time getting used to for legacy GA users, GA4 provides a more useful standard measure of engagement. Finally, GA4 enables you to identify visitors across devices more accurately by leveraging Google's user identity data.

As per google it’s there next generation of Google Analytics and the name says it all - as we believe the number of updates it will get will be 10x more than that of Universal Analytics.

Reasons to Be Excited About GA4

Here are the top reasons why we think you should upgrade:

• One property to measure both Web + App

• Google Analytics 4 properties don't have views.

• Allows you to create custom funnels through Funnel explorations

• Supports Multiple Web Streams

• Audience limit for App + Web properties is 100

• New predictive capabilities in Google Analytics to propose new metrics based on your website

• More flexible reporting as it has event-scoped custom dimensions and metrics

Final Words

Are serious about data analysis?

Would you take the chance of losing your data? Definitely, not right!

Then you should consider moving to GA4 asap.

If you require assistance understanding and configuring your new GA4 property, Taggurus can help. Contact us today and enjoy a stress free migration.

Also, we would like to recommend our blogs, if you want to know more about Google Analytics 4