GA4 QR Code Tracking: A Complete Guide
Estimated Reading Time: 3.2 mins
QR codes are an effective way to drive traffic to your website from offline sources like print ads, business cards, or product packaging. But how do you track their performance? Google Analytics 4 (GA4) allows you to measure QR code scans, analyze user engagement, and optimize your marketing efforts. This guide walks you through the setup and best practices for GA4 QR code tracking.
Why Track QR Codes in GA4?
Tracking QR codes in GA4 helps you:
Identify which campaigns generate the most traffic.
Understand user behavior after scanning the QR code.
Optimize marketing strategies based on engagement data.
Measure conversions driven by QR code scans.
Step-by-Step Guide to Tracking QR Codes in GA4
1. Create a Trackable URL with UTM Parameters
To track QR code scans in GA4, you need to append UTM parameters to the URL. Here’s how:
Use Google’s Campaign URL Builder or manually add UTM parameters:
https://yourwebsite.com?utm_source=qr&utm_medium=offline&utm_campaign=qr_promo
utm_source=qr → Identifies the traffic source.
utm_medium=offline → Specifies the medium (print, packaging, etc.).
utm_campaign=qr_promo → Names the campaign for tracking.
2. Generate the QR Code
Use a QR code generator (such as QR Code Monkey, QRStuff, or Canva) and input your trackable URL.
3. Scan and Test the QR Code
Before launching your campaign, scan the QR code to verify it correctly redirects users to your website with the UTM parameters.
4. Track QR Code Performance in GA4
Once your QR code is in use, track its performance in GA4:
Go to GA4 > Reports > Acquisition > Traffic Acquisition
Filter by Source/Medium (qr/offline) to see traffic data.
Use the Campaign filter (qr_promo) to analyze specific QR campaigns.
Check Events and Conversions to measure user actions after scanning.
Best Practices for QR Code Tracking
Use Clear Call-to-Actions (CTAs): Tell users what they’ll get after scanning (e.g., “Scan to get 20% off!”).
Optimize for Mobile: Ensure the landing page is mobile-friendly.
A/B Test Different Placements: Experiment with QR codes on flyers, posters, or product labels to see what works best.
Monitor Performance Regularly: Check GA4 reports to refine your QR code marketing strategy.
Final Thoughts
QR code tracking in GA4 gives valuable insights into offline-to-online conversions. By using UTM parameters and GA4 reports, you can measure engagement, optimize campaigns, and drive more conversions. Start tracking today to make data-driven marketing decisions!
