Benefits of installing Microsoft Clarity and why integrate with GA4
Estimate Reading Time: 5.6 mins
Table Of Contents
What is Microsoft Clarity?
Microsoft Clarity is a free user behavior analysis tool that helps in understanding how users interact with your website. Following its 2020 release, Microsoft Clarity became a major player in the web analytics sector.
But always remember, it doesn't replace GA4, it provides some features that GA4 doesn't give like heatmaps and session recordings.
Main features of Microsoft Clarity
Session Playbacks
The feature allows businesses to gain a deep understanding of user interactions by providing a window into the user’s journey on the website. In essence, businesses can view recorded sessions of users navigating, clicking, scrolling, and interacting with the website.
Heatmaps
Heatmaps provide a visual representation of user activities on the website. It shows the parts of the page that get the most attention and interaction by highlighting user clicks, movements, and scrolls.
Insights Dashboard
Unusual user activities are automatically detected by the Insights Dashboard through the application of machine learning. It can recognize patterns like excessive clicking, quick page exits, or other unusual actions. By utilizing this real-time detection tool, businesses may quickly resolve problems that might be impacting user experiences.
Benefits of Microsoft Clarity
Clarity is a free tool that offers businesses strong analytics features and is simple to use and install.
It has been carefully crafted to ensure user privacy by hiding data and complying with laws like the CCPA and GDPR. It ensures companies can obtain valuable information without compromising the privacy and trust of their users.
It has no impact on the performance of your website.
The tool was made to be simple to use with already existing Microsoft products. Companies can use the combination of several Microsoft tools to create digital success and make data-driven decisions.
It offers unlimited heatmaps and user recordings.
Another significant benefit is the way Clarity handles data sampling. Data sampling is not present. The accuracy and completeness of insights are guaranteed by this meticulous data collection. That means you are using 100% unsampled data for all of your session recordings and heatmaps.
There are no traffic limits on your website. So even the largest websites may benefit from clarity.
How to integrate Microsoft Clarity with GA4?
Step 1: Log in to your Microsoft Clarity account
Go to https://clarity.microsoft.com/ to log into your Microsoft Clarity account.
Step 2: Access the Settings Tab
Go to the Settings tab for your project after logging into your account.
Step 3: Click on the Google Analytics Integration Section
Go to the bottom of the page and select the Get Started option.
Step 4: Sign in to Your Google Account
Sign in to the Google account that you use for your GA4 property and click continue.
Step 5: Select Your Property and Save
Choose the property you wish to integrate with Microsoft Clarity on the following page, then click Save. The data collection process will then require you to wait for at least 24 hours.
Step 6: Access the Google Analytics Tab in Clarity
Once the data has been collected, log in to your Microsoft Clarity account and click on the Google Analytics tab in the top right corner of the screen. You can see the Clarity data for the respective day.
Why Should You Integrate Microsoft Clarity and Google Analytics 4?
Integrating Microsoft Clarity with GA4 can offer an effective set of analytics capabilities. Businesses can obtain insights into user behavior with the help of Microsoft Clarity.
You can watch recordings of your users' actions and upload them to your GA4 reports by using the session playback links from Microsoft Clarity within GA4. This will give you more insight into the performance and user behavior of your website. Overall, it helps businesses better optimize their websites for improved user experiences, increasing engagement and conversion rates.