Missing several GA4 ecommerce events:

• view_item_list

• select_item

• add_to_wishlist

• view_cart

• remove_from_cart

• add_shipping_info

• add_payment_info

• refunds

The built-in integration doesn't send Customer IDs with purchase events, making GA4’s cross-device tracking of customers far less reliable, in particular the User Acquisition (or first touch) report.

Integration is clients-side only (no server-side events)

Purchase events do not fire on upsell pages, and do not send the correct revenue amount for upsell purchases on the confirmation page.

Conclusion

Shopify’s built-in GA4 integration is good for normal stores having 10 orders per week, that don’t need to do advanced work with their GA4 data.

If you want a more complete and perfect setup of GA4 for your Shopify store, signup for the exclusive access to our content related to GA4 reports and submit your details here.