Creating Custom Reports on Google Analytics 4
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The new part in GA4 is called "Exploration." You can make personalized reports with its assistance.
Are you Interested in learning how to design custom reports in Google Analytics 4 (GA4) by utilizing the new Explore tab?
Before Google Universal Analytics is turned off, discover the new solution and play around with it as GA4's reporting interface differs significantly from Universal Analytics' in several ways.
In this article, we’ll cover what are custom reports in GA4 and how to use them.
Is this your first time reading a GA4 guide? See this:
https://www.taggurus.co.uk/blog/ga4-what-do-you-need-to-know
https://www.taggurus.co.uk/blog/top-10-reports-of-ga4
Table of contents
Ok then, Let's Start!
What Is Exploration in GA4?
Exploration is a feature in GA4 (Google Analytics 4) that enables you to examine user behavior on your website or app to learn more and enhance the user experience. It entails utilizing machine learning algorithms to instantly recognize and uncover significant insights and trends in your data.
You can find the Exploration feature in GA4 under the Analysis section of your GA4 property. Here's how to access it:
Log in to your GA4 account and select the property that you want to analyze.
In the left-hand navigation menu, click on "Analysis."
Click on "Exploration."
What templates does Google Analytics 4 have?
After selecting the Exploration option, you’ll see a gallery of available templates. So let’s check out how the various options in this part of analytics work.
Some templates you can use on GA4 are:
Free-Form Exploration
Free-form exploration allows you to examine the connections between various aspects and make conclusions about the targeted users. You can choose which information should be shown in the report and how it should be presented.
Path Exploration
This report will assist you in understanding how visitors move through your website and how they get from one page to another. As an outcome, you'll be able to identify which pages or events are driving customers away. Similarly, if you notice an excessive amount of back-and-forth loops, this might be because the users are confused.
Funnel Exploration
Use this report to be able to track and visualize the steps your customers took before completing a conversion. You also discover the genuine behaviors of those who eventually placed product orders as well as the journey taken by individuals who later developed into regular clients.
Segment Overlap
This report allows you to compare up to three different user segments and see how they relate to each other. You may quickly ascertain the connection between these groups and, consequently, locate users who fit the required criteria.
Cohort Analysis
The behavior and efficiency of user groups with similar traits can be examined using this solution. Users who exhibit similar traits in a specific report are referred to as a cohort.
User Lifetime Exploration
Users are broken down in this report along with their estimated lifetime value. Also, you may learn more about the particular user behavior, like when they last made a transaction and the promotions that can increase or decrease churn.
Creating your custom reports on GA4
Are you prepared to create your first customized report in GA4?
To learn the fundamentals, follow these steps.
Step 1: Choose Free Form under Explore.
First, select the Explore tab from the navigation bar on the left. Choose the Free form next.
Step 2: Choose a Date Range.
Choose a time frame for your report. The last 30 days are selected by default.
Step 3: Add Segments
There are various categories of users or visitors. You can examine the behavior of visitors from various countries on your website or even contrast organic and referral traffic.
Examples:
Mobile traffic or desktop traffic
Traffic from a certain country, region, or city
Step 4: Add Dimensions
This relates to the specifications or characteristics of a transaction user, a product, or an event. This means that they describe anything, such as the name of the event, the transaction ID, the product category, and so on.
Step 5: Add Metrics
Regarding the dimensions you choose, what figures do you like to see? You might want to see users, views, or purchases, for instance.
Step 6: Drag & Drop Segments
To compare segments, simply drag & drop them into place.
Step 7: Drag & Drop Rows and Columns
In this scenario, you decide how many and what kind of rows should be displayed in the report. You can drag them from Dimensions or choose the relevant ones. If the necessary data is available, a new column will then immediately appear in the report. You can also choose which information will be displayed in the report. Simply choose or drag the proper Dimension.
Step 7: Drag & Drop Values
In this area, you may select the data that you wish to display in the chart. This can be for example active users, several events, or transactions. You can simply drag or choose the ones you wish to include in the report.
Step 8: Drag & Drop Filters
The data that is displayed in the report is constrained by filters. You'll see various choices based on your selection.
Final Thoughts
That’s it!
Congratulations on reaching this far!
We hope this article was helpful to you!
Now you know how to create a customized report in GA4. You have fantastic chances for data analysis with customized reports from GA4. Moreover, it will give you many beneficial insights specifically suited to your company.
If you’re looking for assistance to migrate to GA4, create Google Analytics reports or any other GA4-related service contact us now and we'll handle it for you!